Boost sales
With research-based copy that moves your reader to act
You need copywriting that moves your reader to act. To subscribe, donate, or buy.
But, in a saturated copywriting marketplace, what you need is not necessarily what you get.
Too many copywriters spin copy from intuition rather than evidence. They choose flashy language and forget the message. Copy like this hits your reader like an episode of reality TV. Amusing in the moment, but something you forget about the next day (no disrespect to my reality TV lovers 😅). And when your readers forget about you, they’re not going to buy.
I write copy that your readers will remember. How? The Rosie Copywriting Method: Research, Strategy and Language.
The Rosie Copywriting Method
Research
Before I write a single word, I research.
Good copywriting persuades. And the first rule of persuasion is to know who you are persuading. Who is your customer? What do they do from 9 to 5 each day? What do they want? What do they fear?
I dig deep to understand your customer—then I study that research until I have a clear picture of who they are. Once I have that picture, I identify how your product meets their needs—and I use that to craft an argument that works..
Strategy
I draw on evidence-based copywriting strategies that are proven to boost sales.
I know these methods because I’ve studied them inside and out. Strategies like highlighting benefits over features, identifying the one big idea, and writing to a single, well-defined customer.
Of course, we never simply copy and paste. But we draw from this proven toolkit to elevate your copy—and increase its chances of success.
Language
I choose words that resonate with your customer’s identity.
This final step—once we’ve nailed the research and strategy—elevates your copy and makes you competitive.
Are we talking to female Gen Z fashion lovers? Don’t worry bestie, I have the fire copy for them! Or, perhaps we’re appealing to male, middle-aged guitar hobbyists. I’ve got the words to make them feel like the rockstars they are.
View selected copywriting samples
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1000% would recommend
“I recently had the pleasure of working with ROSIE COMMUNICATIONS on my personal website showcasing my design and writing work. Rosie perfectly synthesized the information I gave her and delivered copy that was both precise and powerful. Rosie's writing beautifully captured the serious, confident tone I was trying to achieve for my website which I had expressed to her during our consultation call. I was very impressed with Rosie's ability to consolidate the scattered ideas I was trying to put forward and dial in my messaging in a strategic manner. On top of very high quality work, Rosie was professional, timely and easy to work with. She stuck to the schedule and scope she had laid out and always delivered copy and edits on time. 1000% would recommend.
—Emily Weber, Co-Founder and Lead Designer at Big West Wine Fest
